The Flip: 74701 is a community-driven initiative to flip Durant, Oklahoma one small business at a time. Spurred by competing as a finalist on a nationwide small business makeover television show, the small southern town of Durant chose to use that momentum to create a revolution of their own... and film the grassroots process. 

The first edition of The Flip: 74701 is a two-phase project. It will begin with a Small Business Academy tailored to the local small business owners, which will take an individualized approach to transform every aspect of the business, from marketing to finances to customer experience using available resources and mentors. The second phase will give Durant business owners who completed The Flip Small Business Academy an opportunity to pitch their business improvement requests for a chance to be awarded a grant to fund those very ideas! 

Tune in to the online series, The Flip: 74701, in Fall 2020 to see how one ordinary town joined together to achieve an extraordinary transformation in their small community. We hope their story of resiliency will inspire and guide you to do the same on your own Main Street.